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WhatsApp Business Gets Major Boost With New Meta Tools

  • Meta introduced significant new features on the WhatsApp Business Platform at Meta's Conversations conference in Miami.
  • Businesses can now create and manage ads, customer chat, and support on WhatsApp, Facebook, and Instagram from a single dashboard using Meta's Ads Manager.
  • Meta also launched a Business AI assistant to help manage customer messages and introduced voice and video calling capabilities for larger businesses.
  • The updates aim to enhance marketing, customer support, and communication, ultimately assisting companies in improving service and consumer loyalty.

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