Meta introduced significant new features on the WhatsApp Business Platform at Meta's Conversations conference in Miami.
Businesses can now create and manage ads, customer chat, and support on WhatsApp, Facebook, and Instagram from a single dashboard using Meta's Ads Manager.
Meta also launched a Business AI assistant to help manage customer messages and introduced voice and video calling capabilities for larger businesses.
The updates aim to enhance marketing, customer support, and communication, ultimately assisting companies in improving service and consumer loyalty.