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When and How to Kill a Product or a Feature Gracefully

  • Sometimes a product or feature simply no longer serves your customers or your business.
  • Delaying the removal of an obsolete product can hurt your business in multiple ways.
  • There’s no single formula, but look for signals to know when it’s time to kill a product or feature.
  • Sunsetting a product or feature isn’t failure; it’s a strategic choice to focus on what matters most.

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