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When Apple didn’t go hard on AI at WWDC, I let out a sigh of relief – here's why

  • Apple's WWDC 2025 downplayed AI, focusing on integrating AI into existing tools rather than creating new ones.
  • The addition of smart features like Live Translation seemed to be in response to Google and Samsung rather than leading AI efforts.
  • Apple emphasized the redesign of iOS, macOS with 'Liquid Glass' material design, while Siri was notably absent.
  • The author values user experience over AI advancements, preferring genuine transformational uses of AI.
  • The redesigned iOS and macOS with practical features are seen as more user-centric than flashy AI tools.
  • The author, a user of iPhone 16 Pro Max and MacBook Air M2, finds Apple Intelligence tools sporadically useful but not transformative.
  • Many Apple users appreciate the functionality and efficiency of Apple devices over flashy AI-driven experiences.
  • The article suggests that while AI is praised by some, others prefer tech that 'just works' without overly relying on AI.
  • Apple's approach of focusing on visual and functional software changes rather than AI at WWDC is seen as a smart move.
  • Apple is viewed as adopting emergent technology only when mature and consumer-friendly, while Google is seen as AI-focused.
  • The decision to downplay AI at WWDC 2025 may benefit Apple due to the current state of AI technology.
  • The article questions whether more AI is needed in iPhones and invites comments on the topic.

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