<ul><li>When growth slows, conversations change which can lead to negative actions.</li><li>Actions such as raising prices, deleting low-end and free editions, and forcing multi-year contracts are observed.</li><li>Threatening to sue customers, holding onto low performers, and moving customer success into sales are also common.</li><li>Instead, founders should focus on winning, gaining market share, and fighting for customers.</li></ul>

When Growth Slows, Folks Start Wanting to Do the Crappy Things. Fight It.

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