<ul><li>Fake Marketing refers to marketing activities that may seem like they matter but don't actually generate significant results.</li><li>Examples of Fake Marketing include digital events with low attendance, podcasts with limited listenership, poorly attended side events, and excessive focus on social media platforms such as LinkedIn and TikTok.</li><li>Instead of Fake Marketing, effective strategies for driving growth include having more meetings with prospects, organizing in-person gatherings of customers and prospects, being present at industry events and channels, implementing high-quality outbound marketing with extensive research, and nurturing partnerships and channels for customer acquisition.</li><li>Marketing teams should focus on generating qualified pipeline and ensuring that the time and energy invested in marketing activities are worthwhile.</li></ul>

When Growth Slows, Watch Out for Fake Marketing On The Team

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