<ul><li>A Video Privacy Protection Act (VPPA) class action lawsuit has been filed against Global Tetrahedron, LLC, the owner of The Onion, alleging improper installation of Meta Pixel for tracking users' video consumption habits.</li><li>The complaint states that Meta Pixel collects user data and transmits personally identifiable information to Meta, including the user's browsing activity and Facebook user ID.</li><li>The lawsuit creatively uses screenshots of a ChatGPT conversation to show how an average user can understand the data being disclosed to Meta by inspecting website network traffic using developer tools.</li><li>This case highlights the growing trend in VPPA litigation targeting third-party tracking technologies on websites with video content, potentially increasing risk for publishers offering video streaming services.</li></ul>

When Satire Meets Statute: The Onion’s VPPA Class Action

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