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Where AI Will, and Won’t, Replace Sales Reps in 2026

  • AI is increasingly outperforming human sales reps in certain areas, such as transactional sales and customer support, especially for deals under $10K.
  • It is predicted that AI will continue to excel in handling tasks like answering technical questions and providing efficient solutions for lower-value activities.
  • In contrast, AI is not yet capable of replacing humans in building deep, trust-based relationships, strategic negotiations, and creative problem-solving that often characterize enterprise sales.
  • The future of sales in 2026+ is expected to involve a hybrid model where AI handles routine tasks while human salespeople focus on aspects that require emotional intelligence and creativity.

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