<ul><li>When companies ask for customization for a SaaS product, it is important to draw the line and not offer one-off customization.</li><li>However, if a BigCo is willing to pay a large sum for a standard contract that includes a required feature on your roadmap for the next 12-36 months, it could be beneficial to build it.</li><li>This is especially true if there is potential for other big customers to want the feature as well.</li><li>Ignoring such requests could result in missed opportunities and potential failure.</li></ul>

Where To Draw the Line When Companies Ask for a Custom Feature

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