Customer Lifetime Value (CLV) is a valuable metric that helps businesses focus on retaining high-value customers and refining strategies for long-term growth.
Conversion rates reveal the success of marketing efforts at turning prospects into customers, allowing businesses to fine-tune their strategies for better results.
Retention rate reflects satisfaction and loyalty, and businesses can use it to identify reasons for customer attrition and implement retention-focused strategies.
Return on Investment (ROI) helps assess the effectiveness of marketing campaigns and allocate resources strategically to maximize profitability.