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White House Plan to Secure Smart Devices Highlights Connected Economy Vulnerabilities

  • The White House has launched a Cyber Trust Mark for connected consumer devices to address cybersecurity vulnerabilities in the connected economy.
  • The initiative is supported by major manufacturers and retailers such as Amazon, Google, Best Buy, Samsung, and LG Electronics.
  • To comply with the voluntary standard, devices may need embedded protections like secure software updates, encryption, and default password protocols.
  • The initiative aims to educate consumers, incentivize companies to produce more secure devices, and prioritize cybersecurity in the business landscape.

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