<ul data-eligibleForWebStory="true"><li>New data reveals how marketing leaders report across company sizes and strategic priorities.</li><li>CEO-centric reporting decreases as companies grow, showing distinct phases of marketing evolution.</li><li>Data suggests a shift towards product-led growth, emergence of specialized leadership roles.</li><li>Parallel marketing organizations with demand gen and brand-focused segments are emerging.</li><li>CEO reporting for strategic alignment is favored over CRO reporting for marketing.</li></ul>

Who Should Marketing Report To? What 3,000+ Companies Actually Do (And Why It Matters)

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