AI, when misused, burdens a product instead of elevating it.
For AI integration to be successful, it needs to be a deliberate, layered design approach.
The 'Architecture of Intelligence' consists of four key stages: Data Capture, Feature Engineering, ML Models, Dashboard & Nudges.
Design principles for AI use include observing before asking, continuous adaptation, building for explainability, and respecting human agency.
Key questions to ask include whether data collection is meaningful, if models are learning from users, if insights are actionable, and if product design aligns with AI capabilities.
AI integration should serve the same goal as the product and speak the same language across all its parts.
AI doesn't fix a broken product but enhances a well-thought-out one.