<ul><li>Gen Z depends on mobile devices for tasks ranging from research to completing purchases and prefers online or omnichannel experience.</li><li>They heavily rely on social media for making shopping decisions and following influencers, leading to impulsive buying.</li><li>Fast-delivery and price comparison are crucial for their shopping experience, and personalized recommendations are becoming increasingly essential.</li><li>Marketplaces must prioritize understanding Gen Z's preferences and adapt to advanced search algorithms, visual search, personalization, and BNPL options.</li><li>Gen Z also expects more from brands regarding sustainability, authenticity, and social media appeal in packaging design.</li><li>Overall, marketplaces need to adjust quickly to the Gen Z consumer behavior shift.</li></ul>

Why and How should marketplace startups adapt to the Gen Z juggernaut?

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