<ul><li>Apple sells experiences and uses bundled pricing to lock customers into their ecosystem.</li><li>The discounted bundle price tricks customers into feeling like they are saving money, even though they are spending more than planned.</li><li>Apple strategically sets pricing tiers to make each upgrade seem like a small increase in cost, encouraging customers to splurge.</li><li>Apple's marketing tactics, such as limited-time discounts, exploit loss aversion and create a sense of urgency to drive sales.</li></ul>

Why Apple’s FOMO Strategy Works: A Beginner’s Guide to Bundled Pricing

Discover more