Demographic shifts lead to older workers being more valuable to businesses due to longer life expectancies and fewer children.Companies are targeting seniors and recognizing age as an asset, with over 2,500 signing the AARP pledge for fair hiring practices.Older workers can be good for retention, as they value stability and are often willing to work flexible hours.Ageism is still a barrier, but age discrimination complaints have decreased by 45%, and companies are including age in their diversity efforts.