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Why Are The NY Rangers Limiting Their Social Team’s Access to Players?
- The NY Rangers imposed a ban on their social team after an incident that occurred last spring, causing fans and sports social professionals to be confused.
- The social team was reportedly prohibited from traveling with the team and from having access to players.
- Sports social is one of the least paying industries, and it is well-known that hundreds of fans can quickly replace social media professionals working in sports teams.
- The reason for the ban has sparked scandalous theories and conversations among sports social media professionals, and some attributed it to an overcorrection.
- The NY Rangers' brand identity and culture appear to be stuck in the past, causing their social presence to be less engaging, even before the "incident" and the ban.
- Social media professionals need empowerment and trust in the workplace to create successful social strategies and avoid a bland online presence.
- A good social presence is crucial for fans who feel pride in their online representation of their teams, such as the LA Chargers, NY Liberty, Brooklyn Nets, and Seattle Kraken.
- Management's lack of trust in their social team limits their potential and hurts everyone involved, making it difficult for any social team to have the buy-in they need to find success.
- To win fans back, leadership needs to prioritize the value of social media and let social media professionals bring life and transparency to their team's online representation.
- The incident will likely never be known, but it shows the crushing effect of a lack of empowerment and trust on social teams.
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