<ul><li>Group brainstorming often fails to maximize collective intelligence due to ego threats, noise, and conformity pressures, leading to a lack of diverse thought and groupthink.</li><li>"Brainwriting" is a more effective alternative to brainstorming. It involves individual idea generation, pooling and sharing ideas anonymously, individual evaluation, and finally, team selection and refinement.</li><li>Examples, like Dow Chemical's innovation tournament and the Chilean miner rescue, demonstrate the success of brainwriting in bringing forth innovative ideas and solutions.</li></ul>

Why Brainstorming Doesn’t Work

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