<ul data-eligibleForWebStory="true"><li>Brand trust has become crucial in online retail, with authenticity, transparency, and follow-through being key factors for repeat customers.</li><li>Consumers are increasingly tech-savvy and rely on trust before making purchases, researching products online thoroughly.</li><li>Online retailers are investing in transparency technologies to prove legitimacy and are focusing on honesty, culture, and real-time customer interactions.</li><li>The most successful brands are those that embrace authenticity, admit to mistakes, and prioritize building long-term trust and relationships with customers.</li></ul>

Why Brand Trust Is the New Currency in Online Retail

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