A naukri.com initiative
Startupnation
1M
313
Image Credit: Startupnation
Why Digital Identity Management is Critical for Brand Growth
- Digital identity management is a set of technologies and processes that allow for the secure sharing of user information and personal data online with companies and organizations.
- It ensures that user information is only collected by those with the required permissions and allows enterprises to verify user/device identities and secure them.
- Digital identity management might involve approving user credentials via usernames and passwords or granting access to online materials based on IP address, device authentication, visitor tracking etc.
- Digital identity management ensures that user experiences are smooth and it streamlines the payment and purchasing process, which is essential for brand growth.
- You can also use the data gathered via digital identities to improve customer journeys and user experiences and therefore improve loyalty and sales over time.
- Data protection is paramount to improving your brand credentials and reputation.
- Digital identity management cuts costs by streamlining processes through a centralized automation and governance process.
- Identity management systems connect every part of your organization digitally. It allows for easy access from anywhere, users just need their IDs and passwords, and to follow any required security or authentication steps.
- Putting digital identity management systems in place strengthens the overall compliance of your company when it comes to privacy and data safety.
- Digital identity management creates a framework of security that can expand as you scale your business.
Read Full Article
18 Likes
For uninterrupted reading, download the app