<ul data-eligibleForWebStory="true"><li>Burt's Bees is focused on making lip balms to address the core need of dry and chapped lips.</li><li>A poll from 2015 revealed that many Americans feel unattractive or less confident with dry or chapped lips.</li><li>The business need for Burt's Bees is to create a natural, consciously produced product that makes people happy.</li><li>The product must be accessible to everyone facing the issue of chapped lips.</li><li>Understanding the core needs and design decisions will help in catering to Burt's Bees customers' sustainable skincare preferences.</li><li>The project will follow a 9-step product innovation process.</li><li>Step 2 involves scoping out the logistical restrictions and requirements of the project.</li><li>Moving forward, the focus will be on tackling the Product Puzzle.</li></ul>

Why do we buy THAT lip balm? Like, really?

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