<ul data-eligibleForWebStory="true"><li>Understanding product marketing principles empowers product managers to make better decisions by validating if features should be built rather than just if they can be built.</li><li>Aligning the roles of Product Managers (PMs) and Product Marketing Managers (PMMs) leads to successful Go-To-Market (GTM) outcomes and product growth.</li><li>Product Marketing Managers provide deep insights into customer segments and market trends, helping PMs in feature validation and successful product launches.</li><li>Collaboration between PMs and PMMs is crucial for defining product positioning, coordinating product launches, and gathering feedback for product roadmap improvements.</li></ul>

Why Every PM Should Understand Product Marketing

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