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Why EVs Replacing ICE Vehicles Is a Myth: Seen Through a Product Lens

  • Electric vehicle adoption is stalling at a predictable point in the product adoption curve due to misreading the market and overestimating consumer alignment with EV value proposition.
  • The value proposition of EVs, especially regarding charging time compared to ICE vehicles, is a key hurdle for mass adoption by the early and late majority.
  • Scaling EVs globally faces challenges related to resources, recycling, energy demands, and the reliance on government subsidies that may not indicate a truly viable market.
  • Elon Musk's strategy with autonomous EVs might aim to create a new market rather than convert ICE car owners, potentially leading to a shift in EV adoption dynamics and the need for a new use model.

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