Electric vehicle adoption is stalling at a predictable point in the product adoption curve due to misreading the market and overestimating consumer alignment with EV value proposition.
The value proposition of EVs, especially regarding charging time compared to ICE vehicles, is a key hurdle for mass adoption by the early and late majority.
Scaling EVs globally faces challenges related to resources, recycling, energy demands, and the reliance on government subsidies that may not indicate a truly viable market.
Elon Musk's strategy with autonomous EVs might aim to create a new market rather than convert ICE car owners, potentially leading to a shift in EV adoption dynamics and the need for a new use model.