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Why Furniture Brands Are Skipping Photoshoots and Going Digital

  • Furniture brands are increasingly shifting from traditional photoshoots to digital visualization using CGI specialists.
  • This transition enables faster, more flexible, and cost-effective methods of showcasing products through virtual showrooms and animations.
  • The use of 3D product animation allows for detailed, interactive presentations of furniture that are difficult to capture in static images.
  • This shift not only saves costs and time but also aligns with sustainability goals by reducing emissions from traditional photoshoots.

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