<ul><li>The author describes their frustration with the traditional search engines while conducting research for work.</li><li>They explain that by using ChatGPT, they found a colleague-like assistant who can quickly summarize, compare, and explain complex topics, saving them time and effort.</li><li>The author mentions that while ChatGPT accelerates their research process, they still validate insights and use critical thinking.</li><li>They highlight the importance of integrating AI into their daily workflow in order to align with the future they believe in, and encourage others in the marketing field to switch to ChatGPT for an edge in speed and innovation.</li></ul>

Why I Moved from Google Search to ChatGPT at Work

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