<ul data-eligibleForWebStory="true"><li>The author discusses the temptation to rely too heavily on AI suggestions for customer understanding, emphasizing the importance of deeply listening to customer needs.</li><li>The book 'The Customer Trap' aims to address the misinterpretation or oversight of customer pain points in product development, offering practical frameworks and real-world examples for building resonant products.</li><li>Amidst the rise of AI tools in product workflows, the author stresses the significance of empathy over algorithms in fostering true product innovation and leadership.</li><li>The author invites product veterans, emerging product managers, and founders to read 'The Customer Trap' to enhance their instincts, foster reflection, and maintain a human-centered approach in the era of rapid automation.</li></ul>

Why I Wrote “The Customer Trap” — And Why Now

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