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Why Indian Cars Still Struggle Globally — and What Needs to Change?
- Indian cars struggle globally due to various factors like design, safety standards, and brand perception.
- Domestically, cars focus on value, mileage, and price, catering to Indian market needs.
- Challenges for Indian cars abroad include being perceived as 'cheap' instead of offering 'smart value.'
- Global markets demand adherence to stringent safety and emissions regulations, which Indian cars must meet.
- Designs tailored for Indian conditions may not always resonate with global consumers.
- Building trust through service and after-sales support is crucial for international success, an area where Indian OEMs need to improve.
- Indian OEMs should focus on designing cars for global markets from the outset, aligning R&D, design, and compliance.
- Indian carmakers have the opportunity to lead in the EV market transition with innovative, affordable electric vehicles.
- Enhancing safety features and building global safety standards into vehicles can increase global acceptance.
- Establishing a strong brand identity that resonates with consumers is vital for international success.
- Indian car brands should target markets where their strengths align before expanding globally.
- The future success of Indian cars globally lies in adopting a more global product mindset.
- With the right approach and improvements, Indian car brands have the potential to become globally renowned.
- Building cars today goes beyond machinery and encompasses solving problems at scale.
- India has the talent and ambition to excel in the global automotive market.
- The future success of Indian cars globally relies on embracing a more global product-oriented approach.
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