<ul><li>Marketing reporting to sales may seem beneficial on paper due to sales being a top leader and the alignment between sales and marketing, but it often does not work well in practice.</li><li>The main issues with having marketing report to sales include budget concerns, where sales prioritize hitting numbers over costs, and lack of patience for longer-term marketing initiatives.</li><li>In tech companies, the CEO often serves as the primary marketer, making marketing's alignment with the CEO crucial. Trying to have marketing report to sales can be expensive and short-term focused, rarely yielding successful outcomes.</li><li>In conclusion, it is advised to avoid having marketing report to sales unless there is unlimited capital and strong reasons for such an organizational structure.</li></ul>

Why Marketing Should Almost Never Report to Sales

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