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Why Mathematics Should Be Compulsory for Kenyan Filmmakers.
- Kenya's film industry often relies on hype over measurable metrics, but data is essential for its growth and success.
- A lack of data in the industry leads to challenges such as investor hesitation and piracy issues.
- Investors seek predictability, which is hindered by the industry's unclear return on investment and misdirected incentives.
- Piracy costs Kenya's film industry billions annually, and a lack of granular data exacerbates the problem.
- Global examples show that data-driven strategies work, providing insights for audience preferences, targeted distribution, and piracy mitigation.
- A blueprint for data-driven growth in Kenyan film includes mandating box office reporting, training data journalists, and leveraging existing frameworks like the Film Fund.
- Using data creatively can enhance storytelling and global appeal for Kenyan filmmakers, ultimately leading to industry success.
- By adopting metrics and leveraging data, Kenya can maximize its cinematic potential and create sustainable growth.
- Data-enabled creativity allows filmmakers to craft stories that resonate globally, while also addressing local market needs.
- In conclusion, data should be embraced as a creative tool to propel Kenya's film industry to new heights and foster accountability.
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