<ul><li>Marketing has become a crucial factor in enhancing portfolio value for private equity and VC-backed companies, influencing customer acquisition, brand positioning, and revenue growth.</li><li>Reports indicate a significant increase in private equity distributions surpassing capital calls, emphasizing the need to optimize portfolio performance and focus on digital marketing strategies.</li><li>Fractional CMOs are gaining preference among PE firms for their strategic vision, industry expertise, and cost-efficiency, especially in driving revenue growth and profitability through digital transformation and brand equity enhancement.</li><li>The integration of Fractional CMOs with AI-powered marketing strategies is aiding PE-backed companies in achieving faster growth, precise decision-making, and scalable execution aligned with investment goals.</li></ul>

Why Private Equity and VC-Backed Companies are Turning to Fractional CMOs

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