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Why Reddit’s Community-Driven Model Works: A Product Case Study

  • Reddit's community-driven model addresses challenges faced by traditional online platforms such as overwhelming content noise, lack of niche communities, and high user churn.
  • Key product features like the upvote & downvote system, subreddits, karma system, and anonymous/pseudonymous identity contribute to the success of Reddit.
  • Reddit demonstrates high user engagement, with users spending an average of 34 minutes per day on the platform and a growing user base of over 60 million active users in the U.S.
  • Reddit's revenue model, including targeted advertising, premium subscriptions, and microtransactions, has the potential to approach $1 billion in revenue by 2025.

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