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Why rules and processes can kill your 0 to 1 product

  • When building a 0–1 product, rules and processes can hinder creativity and speed.
  • Traditional rules and middle-management red tape are designed for efficiency and risk reduction.
  • However, in the early stages of a new product, it's important to prioritize speed, experimentation, and adaptability.
  • To avoid being paralyzed by rules and processes, it's essential to stay small, agile, and experimental.

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