<ul><li>The success of a product and the strength and performance of the team heavily depend on the effectiveness of the Product Owner.</li><li>1. The Product Owner is accountable for setting a clear vision and direction for the product.</li><li>2. The Product Owner needs to order the product backlog for value to ensure the team is always working on the most valuable items first.</li><li>3. The Product Owner bridges the team and stakeholders, including customers, business leaders, and users.</li></ul>

Why Scrum Fails if Product Ownership Fails?

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