The "Take9" cybersecurity awareness campaign suggests pausing for nine seconds before clicking on links or downloading files, but it is not practical or effective in improving cybersecurity.
A similar campaign called "Stop. Think. Connect." from 2016 also failed to make a significant impact in cybersecurity awareness.
The concept of pausing for nine seconds lacks scientific basis and does not address the root causes of cybersecurity vulnerabilities.
Pausing may help break habits but does not help individuals differentiate between legitimate actions and potential attacks.
A successful awareness campaign should guide users through a process of suspicion and evaluation, offering specific guidance on how to make better decisions.
Current phishing attacks have evolved to be more sophisticated, making it challenging for users to detect scams even with pauses or awareness training.
Blaming users for falling victim to cyberattacks is not productive, as it ignores the role of system design in creating insecure environments.
Security awareness campaigns should not solely rely on user behavior change but also require improved system designs and comprehensive cognitive support.
Meaningful cybersecurity improvements demand more than a pause and necessitate a holistic approach to address the complex interactions influencing decision-making.
Relying on awareness campaigns alone without addressing system vulnerabilities perpetuates a flawed blame-the-user mentality that undermines overall cybersecurity efforts.