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Why the Best Products Are Built by Those Who Feel the Pain
- Great products are built by those who feel the pain of the users.
- Wufoo, a YC-backed startup, prioritized user empathy by having engineers do customer support.
- Toyota's 'Go and See' method enables leaders to identify and resolve problems quickly by witnessing them firsthand.
- Apple perfected their customer experience by testing in a secret, fully functional Apple Store before launching publicly.
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