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Why user research requires context to be effective

  • User research requires context to be effective in order to bring intuitiveness into a product.
  • Understanding the user's motivations, intentions, and crafting a natural way for them to reach their desired result is crucial.
  • Improving onboarding flow can enhance retention for both B2B and consumer products.
  • Identifying the user, their knowledge, and intentions with the product can increase usage and improve retention.

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