<ul data-eligibleForWebStory="true">The creators of edge CRM aimed to address the complexity of traditional CRMs by building a simple yet powerful tool.They found that many MSMEs struggled with overly complex CRMs designed for larger enterprises.edge CRM was tailored to meet the unique needs of different types of businesses, offering flexibility and customization.The CRM was designed with a sales-first approach to cater to the needs of salespeople like Ajay.It also integrated customer support features to provide a holistic solution for managing both sales and service.The creators focused on developing a homegrown solution specifically for Indian businesses to enhance productivity and contribute to economic growth.One of the key features of edge CRM is seamless proposal generation to save time for sales teams.The CRM was designed with a mobile-first approach to enable sales teams to work anytime, anywhere.edge CRM is positioned as a movement towards simpler, smarter, and more powerful CRM solutions, emphasizing growth and success for businesses.The creators invite those tired of complex CRMs to experience the simplicity and effectiveness of edge CRM.edge CRM aims to revolutionize the CRM experience, focusing on simplicity and efficiency for businesses of all sizes.