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Medium
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Why We Invested in Hue: Bridging the Authenticity Gap in eCommerce
- Hue, an AI-powered SaaS platform, announced their $4.5M seed round co-led by Fika Ventures and Underscore.
- Hue is addressing the need for authentic and scalable user-generated video content, which is already trusted by 45 brands and retailers.
- It enables eCommerce brands to compete with unrealistic content expectations that consumers have due to platforms like TikTok, Instagram, Snap, and more.
- Hue allows consumers to filter video reviews based on their own personal attributes to make sure they are optimized for key areas of shopper interest.
- The platform integrates user-generated video content directly onto eCommerce websites and across digital marketing channels.
- Hue is solving a clear and critical short-term pain while also preparing them for a long-term future.
- The Hue team is made up of three women of color who met at Harvard Business School with a shared passion for bringing authenticity and representation to eCommerce.
- They are uniquely qualified to tackle the problem of representation for diverse skin tones, initially the number one pain point consumers have when shopping for makeup online.
- Hue is helping to shape the future of scalable authenticity in eCommerce and redefine the online shopping experience.
- Video plays an increasingly central role in eCommerce, and Hue is at the forefront of this transformation.
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