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Why We Invested in Hue: Powering the Future of Video Commerce
- Hue is a company that helps brands and retailers to embed authentic short-form video reviews on their e-commerce websites to give customers confidence to add products to cart.
- The company is leading the way in creating a new category within the e-commerce space — authentic and diversified short-form video reviews — which is poised for massive growth.
- The founders, who met at Harvard Business School and bring a unique blend of backgrounds in tech, beauty, and marketing, have the perfect combination of attributes, expertise, and lived experiences.
- Hue's product improves the customer experience by helping customers to discover products and brands with accurate and trustworthy product recommendations that are not just text but rich videos.
- The company estimates the opportunity to be at least $750M in the enterprise market, $3.5B in the mid-market, and $50B in the SMB market for consumer products.
- The Hue team has brought on and benefitted from two Underscore Core Partners and three Hue champions as advisors to achieve customer-centric growth.
- Hue strategically partnered with the world’s largest clean beauty retailer Credo Beauty and Lawless Beauty to onboard an impressive roaster of beauty brands and deliver improved customer experiences to its customers.
- One of its customers, Live Tinted, drove a 45% increase in conversions with Hue customer video reviews.
- With a new infusion of capital, Hue is growing fast to meet the demand of new brand and retailer partners across categories.
- Hue aims to expand the engineering team and strengthen its AI algorithm.
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