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Why We Invested in Zitcha
- VMG Technology has led a growth investment in Zitcha, a unified retail media platform.
- Zitcha enables retailers to plan and execute retail media programs across onsite, offsite, and in-store channels.
- The retail media industry has experienced significant growth, with brands spending over $125B in 2023.
- Zitcha's flexible platform helps retailers and brands orchestrate comprehensive retail media strategies.
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