<ul><li>Wildfire, a platform that helps consumers maximize their rewards, has raised a total of $36 million in funding so far, including a recent $16 million Series B round.</li><li>The platform enables businesses to incorporate cashback deals and coupons into their customer journeys, driving loyalty and customer retention.</li><li>Wildfire has formed partnerships with over 50,000 online merchant programs globally, catering to a wide range of industries including financial services.</li><li>The recent funding round, co-led by Intuit Ventures and Mucker Capital, attracted notable investors such as Cohen Circle, Samsung Next, and Evolution VC.</li></ul>

Why We Invested: Wildfire’s Blazing Trail in Loyalty and Rewards

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