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Why Your Prices Are Broken (and AI Knows It)

  • Retailers relying on outdated static pricing are falling behind in today's competitive market where AI-driven dynamic pricing is becoming the norm.
  • AI utilizes real-time data to adjust prices based on demand, weather, traffic, stock levels, and customer behavior for thousands of products continuously, unlike traditional pricing strategies.
  • Dynamic pricing is seen as more fair as it personalizes value depending on customer browsing location, intent, and demand, presenting a smarter alignment between prices and real-time market conditions.
  • AI-driven dynamic pricing is not just a future concept but a strategic lever that mid-size retailers and eCommerce brands are already using to stay competitive and drive significant results.

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