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Why .99 Still Wins Even with AI Setting the Prices
- .99 pricing has been popular for over a century due to its psychological impact on consumer behavior.
- The practice originated as a way to prevent theft in the early 1900s.
- Odd prices like $39 can feel more calculated and offer a perception of greater value than round numbers.
- Algorithms and AI models have learned from consumer behavior and still utilize .99 pricing for better conversion rates.
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