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Will Buyers Ultimately Pay More for AI? Vendr’s Data Says … Maybe Not

  • Buyers may not necessarily pay more for AI and may instead expect it to be included in the core product's price.
  • Some players in the support space, such as Intercom and Zendesk, have successfully charged extra for AI-based issue resolution.
  • However, Vendr's latest data suggests that overall, average contract values (ACVs) have not increased due to AI.
  • It is too early to know if SaaS products can become even more expensive by offering AI agents and more.

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