<ul><li>In just six years, Marks & Spencer has transformed into a fashion destination with increased profits and sales.</li><li>A recent cyber-attack disrupting online clothing sales poses a threat to M&S's fashion strategy.</li><li>The disruption is expected to lead to £300m in lost profits, impacting brand reputation and customer loyalty.</li><li>Strong clothing sales are attributed to wardrobe basics like underwear and more fashion-forward pieces.</li><li>M&S's focus on a more fashion-focused demographic has been pivotal in its turnaround.</li><li>The retailer introduced designer collaborations and standalone brands to appeal to customers.</li><li>M&S has reduced design time to market and gained success with high-quality dupes of high-end products.</li><li>Customers have expressed frustrations on social media due to the cyber-attack impact on shopping.</li><li>Retail analysts believe loyal M&S customers may explore other brands due to the online disruption.</li><li>The impact of the cyber-attack on M&S's strategy is seen as a temporary setback rather than a permanent derailment.</li></ul>

Will cyber-attack threaten M&S’s hard-won return to fashion relevance?

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