<ul data-eligibleForWebStory="false"><li>European startups integrate global ambition into early plans, considering talent, investors, and go-to-market strategies with a multinational perspective from the start.</li><li>Choosing from five different models early on frames strategy for European startups expanding to the US market, highlighting revenue as a primary driver over fundraising.</li><li>Most European startups keep engineering and product teams in Europe while hiring US-based commercial and leadership talent for market dynamics when expanding to the US.</li><li>Index Ventures' expansion to San Francisco in 2011 and New York in 2022 illustrates a long-term commitment for European founders aiming for global success in the US market.</li></ul>

Winning in the US — Highlights from Index Ventures Book

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