Women in Asia are leading the way in exploring new destinations with family and friends, showing a strong desire for adventure and camaraderie.
60% of women in Asia express interest in discovering new destinations, compared to 53% of men.
Asian women are more inclined to travel with their loved ones, with 40% preferring to travel with family and showing a strong desire for shared experiences.
Most Asian women prefer a 5-10-day trip, allowing ample time to immerse themselves in new cultures.