<ul><li>Knowing your Ideal Customer Profile is crucial for product, marketing, and sales teams.</li><li>Designing for everyone means designing for no one.</li><li>Without knowing your customers, it's impossible to prioritize effectively.</li><li>Leadership buy-in is critical for defining and implementing the ICP across the company.</li><li>A specific definition allows for organizational focus and the ability to say no to good ideas for the wrong customers.</li><li>B2B businesses struggle with not having enough people to interview and measure, which can lead to expanding the number of people they listen to.</li><li>A good Ideal Customer Profile gives clear guidance on who to use for insights, preventing compromise.</li><li>Focusing on specific industries and use cases is important for product teams to get meaningful direction on what to build.</li><li>Not having a clear ICP can lead to wasted marketing spend, product-market misalignment, increased customer churn, and slowed growth.</li><li>Creating a scalable product without knowing your customers is impossible.</li></ul>

Working in a company that doesn't know their customers

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