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Would You Pay for What You Sell?

  • Before asking others to invest in your product, ask yourself: Would I pay for this? This question is crucial for business success.
  • Launching offers aligned with market needs and personal standards is essential for business integrity.
  • Confidence in the value of your product/service is magnetic and reflected in your communication with customers.
  • Uncertainty about value can lead to over-explaining, over-discounting, or overcomplicating the sale.
  • Trust is a key factor in purchasing decisions, and it starts with the business owner believing in what they offer.
  • Consider your product/service from a buyer's perspective to ensure excitement, understanding, and perceived value.
  • Underpricing due to insecurity can hinder business success; focus on delivering value that justifies the price.
  • Customers buy outcomes and solutions to real problems, not just features; clarity and value drive purchasing decisions.
  • Building something you believe in leads to authenticity, intention, and customer loyalty.
  • Asking 'Would I buy this?' is crucial before selling to refine the offer, improve delivery, and ensure it aligns with real value.

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