Before asking others to invest in your product, ask yourself: Would I pay for this? This question is crucial for business success.Launching offers aligned with market needs and personal standards is essential for business integrity.Confidence in the value of your product/service is magnetic and reflected in your communication with customers.Uncertainty about value can lead to over-explaining, over-discounting, or overcomplicating the sale.Trust is a key factor in purchasing decisions, and it starts with the business owner believing in what they offer.Consider your product/service from a buyer's perspective to ensure excitement, understanding, and perceived value.Underpricing due to insecurity can hinder business success; focus on delivering value that justifies the price.Customers buy outcomes and solutions to real problems, not just features; clarity and value drive purchasing decisions.Building something you believe in leads to authenticity, intention, and customer loyalty.Asking 'Would I buy this?' is crucial before selling to refine the offer, improve delivery, and ensure it aligns with real value.