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Wrist-Worn Tech Is Booming Again — And Xiaomi Is Stealing the Show
- In the first quarter of 2025, around 45.57 million smartwatches and fitness bands were shipped globally, showing a 10.5% increase compared to the previous year.
- China experienced a significant growth with 37.6% jump in shipments, reaching 17.62 million units.
- Smartwatches continued to lead the market with 34.81 million units shipped globally, up nearly 5%, while fitness bands saw a 34% increase in worldwide shipments.
- Xiaomi emerged as a strong player in the market, particularly in China, offering affordable wearable options under various brands and experiencing significant growth in Latin America and the Asia-Pacific region.
- Xiaomi's strategy involves selling affordable wearables under the Xiaomi and Redmi brands and offering more advanced options with the S series, catering to a wide range of consumers.
- Other key players in the wearable market include Huawei, Apple, Samsung, and Garmin, with each having distinct strategies and performance in the industry.
- The increasing demand for wearables suggests a growing market where consumers seek both budget-friendly fitness bands and premium smartwatches.
- Future trends in wearables are expected to include more smart features, increased competition, and a broader selection of devices.
- If Xiaomi maintains its current growth pace, it could become one of the main players in the wearable tech industry by the end of 2025.
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