<ul data-eligibleForWebStory="true"><li>AdAttributionKit iOS 18.4 introduces four key capabilities: Conversion Tags, Configurable Attribution, Geographic Data, and Enhanced Testing.</li><li>Conversion Tags enable tracking of multiple campaigns simultaneously.</li><li>Configurable Attribution allows customization of attribution windows and cooldowns.</li><li>Geographic Data provides country-specific attribution insights.</li><li>Enhanced Testing streamlines development workflows for app attribution.</li><li>The update supports multiple simultaneous re-engagement conversions with unique tracking.</li><li>Custom attribution windows and cooldowns prevent measurement conflicts.</li><li>New country code field enhances postback data with country insights and privacy compliance.</li><li>Simplified testing process via Developer options with immediate feedback.</li><li>Migration from SKAdNetwork offers enhanced privacy, comprehensive testing, and configurable rules.</li><li>Business impacts include accurate measurement, flexible attribution, geographic insights, and streamlined testing.</li></ul>

WWDC 2025 - AdAttributionKit iOS 18.4: Essential Features for Modern App Attribution

Discover more